Current Brand Scenario

Consumer Behaviour

In the era of technology and web-based marketing, Consumer behavior & brand perception have changed. Even though, content-based marketing is running prolifically in the market. Pandemic revolutionized business flow, every brand is creating their awareness through the social media platform.

 

Digital Marketing decreased the volume of expenditure which was quite high to dong surface marketing. Social influencers and social followers changed the face of marketing. Now day’s new story has been inaugurated to make marketing so attractive by artificial intelligence and new algorithmic tool.

 

As per my opinion, New Product mix Should be..

Product               Platform     Price                  Promotion

 

 

The platform will be Facebook, Linkedin, Instagram, Twitter, flicker, Google, Youtube & many more digital platform.